Foundation Medicine

Transforming Cancer Care

We are committed to advancing patient care by offering a proven portfolio of comprehensive genomic profiling products that help physicians make more informed care decisions. Through constant innovation in molecular insights, we are dedicated to working with our partners to deliver breakthroughs that improve outcomes for more individuals living with cancer and bringing them to routine cancer care every day. That’s why we foster a collaborative culture that motivates us to do our best work and be a partner in every patient's journey. Our approach offers not just test results, but the highest quality insights that can help doctors match patients to more treatment options and help accelerate the development of new therapies. 

TRADESHOW
Foundation Medicine’s booth annual presence at the American Society of Clinical Oncology Annual Meeting (ASCO 2018) theme of that years booth
design was “The Patient Journey” and curated our booth to resemble an art gallery. Using two divergent paths within the booth, true stories of two distinct patient outcomes—one in which our products were utilized and one in which they weren’t. Visitors were surrounded by large-scale portraiture and encouraged to contemplate one path that represented a missed opportunity and another “golden path” that lead to treatment and remission. The result was an engaging and inviting space that clearly showcased the benefits that our products can bring to patients in need. 

PACKAGING
At Foundation Medicine the first touchpoint for customers is the testing kit. A complete product overall of the exterior and interior component has been under way and resulted in improved turn-around-time and adoption of our proven portfolio by oncologists.

RESPONSIBILITIES
Brand Identity
Environmental Design
Packaging Design
Advertising
Art Direction
FDA-Approved Pr0duct Launch