Fishman

Channel Friendly

Overview

Fishman had several business goals, having their packaging more consumer and channel ‘friendly’ were at the top of the list. We approached this project as an opportunity to reduce packaging proliferation, gain brand impact and provide much needed product protection. We developed a new packaging system based on a single master structure with four trays that hold more than forty unique products. A new icon based product information labeling system provides a simple way of shopping the product while a vibrant color palette compliments the Fishman brand.

Impact

Simple, cost-efficient, brand endorsing, retailer and channel friendly — Fishman has been thrilled with the results the new packaging system. Acceptance has been beyond expectations.

RESPONSIBILITIES
Channel research
Retail strategy
Information design
Structural package design
Retail packaging