Ansell
Worker Experience Innovation
Technology Platform

Cut Resistant Glove Portfolio Launch
Among Personal Protective Equipment, where gloves uniquely balance safety, comfort, and performance, cut protection is the predominant risk. This global launch of a glove range that featured a proprietary, Kevlar-supplanting Ansell fiber made industry waves.

Technology Brand Architecture
Rather than simply unify the identities of six diverse technology brands for this industrial PPE client, we created a model and a messaging platform—tied to worker benefits—that could flex to integrate new technologies and stretch to support offers in other BUs.

Full Brand Portfolio
Across different segments and GBU, individual core brands were developed to harness the strengths within each segment and provide workers with the appropriate level of protection needed for the demands of the workplace.